Streetcar marketing communication and Marketing mix Case Study

Streetcar marketing communication and Marketing mix - Case Study Example The strategy used by the streetcar company is very exceptional as it also works in a way to preserve the environment. The advocates for a greener environment have affirmed that indeed there is no need to have many cars on the road and having a business that offers car sharing and car rental services is very effective way of ensuring that the emissions are reduced. The elements that are involved in the marketing of any company are not conclusive since there are a variety of them. Insight to the buyer behaviour and their decision making process is entrenched in the core marketing concepts. Currently, marketers have been able to develop theories and prove them scientifically to explain the stable rules that apply to the marketing sectors and business communication. The major concern is addressing the observable features that are similar among all or most consumers and try to understand them vividly. It is very difficult for one to ascertain that marketing has a theory and that it is justifiable on the basis that it is logic and consistent. In the modern market regimen, the core concepts include the market strategy, eCommunication and eCommerce. Different methods of communication are involved by different companies to market themselves as this is the first process that will initiate the eagerness in customers to buy. When customers become aware of a certain product, it evokes a curiosity. Streetcar has established good strategy that incorporates eCommerce and eCommunication. These concepts are important in marketing because the strategy for marketing will enable a company to come up with a better marketing plan which is cost effective and successful. The understanding of human behaviour can enable streetcar to meet their marketing objectives which can be evaluated by certain aspects that are practical and measurable for instance the amount of sales, the profits, the market share and the ROI- return of investment. Objectives and Strategies The main objective of implementing communication strategies in a business is to increase the sales of the business and as a result increase its profits. The success of the marketing strategy will depend on the appropriate coordination and implementation of all the elements of a marketing mix which include pricing, promotions, place and the product. Business success is achieved by the realization of the business objective. The communication style in marketing is to give answers to the following questions about customers; who How When Where And why do they buy The streetcar company has integrated all the answers to the above questions and has established a strong customer base in the UK (Pelsmacker et al 2007). Evaluation of the market, control systems and use of direct communication allows interactive exchange of information and effective marketing of the products offered (Fill 2006). Streetcar is one of the biggest car sharing and car rental clubs in the United Kingdom and it was est ablished in 2004. The customers are mainly the people who do not have personal cars and those who don't use their cars regularly. Currently, the clubs has over 40,000 members all over the country and it is operating in seven cities with seven